KIT: The branded milk market in India

Strategic tools for the practising manager

The branded milk distribution market in India is around Rs 40,000 crore.

The market is growing at 10-12 per cent a year.

The branded milk market earns high margins of 10-12 per cent.

The demand for milk has increased in urban areas despite price hikes.

Some of the brands operating in this segment include Amul’s Taaza, Slim & Trim, Gold and Shakti; Nestle’s Milk, Pro-Heart Milk and Slim Milk; and Parag Milk Food’s Gowardhan.