The Strategist Quiz (#125)

 

1. This fictional character is a $5-billion cash cow for its company. But its popularity seems to be waning and the company has plans to rebrand its personality by moving away from its clean image. The first project for this exercise has been code named Super Secret. Name the character. 
    
2. What is common to David Beckham’s knees, Celine Dion’s vocal cords and the tongue of the chief taster for the UK’s Costa Coffee chain? 
    
3. This world famous design in glass, created for one of the world’s most popular consumer brands in the early 1900s, was named by its designer after the sheath dress that was in style at that time. Identify the designer and the brand. 
    
4. An Indian industrialist and a former RAF pilot approached the Government of India in the early 1930s offering it a subsidy of Rs 1.25 lakh or guarantee of Rs 1 lakh a year for a first of its kind service they planned to set up. What was this venture? 
    
5. Ajay V Bhatt became a celebrity through an Intel advertisement. What is he best known for? 
    
6. This entrepreneur, after he took over a wine store owned by his parents in the US, set up a video camera inside the store and discoursed about what makes certain individual wines great. These are posted on a blog now. Name him and his blog. 
    
7. The name for this brand of cycle lamps was derived in the 1920s from the English word ‘international’. Today this brand has been folded into its parent brand which is a multinational. Name the the brand and the company. 
    
8. Which company used a new packaging to sell its product as a packet of postage stamp-sized sheets of degradable film? It was named by the Time magazine as one of the best inventions. 
    
9. Strategy and ______ are the Himalayas of marketing and everything else is the Catskills. Fill in the blank and name who said this. 
    
10. Identify this character.

 

 

 

Ten all-correct entries will receive a copy of Geoff Burch’s Go It Alone, published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: 2 December. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.