Diwali 2022: Dhanteras likely to see bumper demand for jewellery

Industry captains expect a 15-20% increase in demand over last year's high base

Another bumper season is awaiting jewellers as demand during Dhanteras and Diwali is expected to be 15-20 per cent higher than what it was last year.

In the previous season, demand was up 20-25 per cent over a year earlier but that was mainly because of pent-up demand from the lockdown year.

Ajoy Chawla, chief executive officer, jewellery division, Titan Company, said: “With this being the first post-pandemic ‘normal’ Diwali, people are expecting to celebrate a ‘no-holds-barred’ festival this year. Sentiment is up, and the mood is infectious not just for jewellery but all categories. Gold rates have been low