Business Standard

HoMAI re-launches as Authentication Solution Providers' Association


ANI New Delhi
Hologram Manufacturers Association of India (HoMAI), which was founded sixteen years ago on December 1 1998 as the world's second and Asia's only Association representing holography, has now been re-launched this year with a broader mandate as Authentication Solution Providers' Association (ASPA).
By helping to check counterfeiting, ASPA helps protect consumers, unlock revenue realization for brand owners and governments, as well as ensure steady growth of its members and the industry in general.
"According to Business Action to Stop Counterfeiting and Piracy (BASCAP) of the International Chamber of Commerce (ICC), the impact of the counterfeit and pirated goods on the global economy today stands at a staggering USD 1 trillion. Like terrorism, counterfeiting is becoming a sophisticated and global menace that can have a crippling impact in any part of the world irrespective of its country of origin," said ASPA President Manoj Kochar,
"We must develop a unified global strategy with powerful industry linkages and knowledge sharing platforms in order to stop this illegal trade effectively. ASPA is a call to unite various authentication solution providers across the world to galvanize our forces and strengthen this shield univocally," he added.
"ASPA re-aligns our objectives to more accurately represent the transformation of products and services offered by our member companies. Our broader scope also covers a wide array of authentication technologies that have evolved over the years," he further added.
"I am glad to note the re-launch of ASPA, which will represent an even broader interests of the entire authentication solutions industry. Counterfeiting and smuggling plagues almost all industries and leads to loss of trust, money, lives and livelihoods. Proper authentication solutions are a must to help validate genuine products," said Anil Rajput, Senior Vice-President, Corporate Affairs, ITC Limited, and Chairman of FICCI Cascade (Committee against Smuggling and Counterfeiting Activities Destroying the Economy.
"On the technology vendor side, ASPA complements FICCI Cascade's consumer and industry efforts in curbing counterfeits, by bringing together all types of authentication solutions on one platform. I hope that this move will help in rapid adoption of anti-counterfeiting, anti-tampering and tracking and tracing solutions, which will yield significant direct and indirect benefits in the form of increased revenues, brand perceptions, reduced litigation costs, and greater customer retention," he added.
Welcoming the move, Prof. (Dr.) N C Saha, Director of the Indian Institute of Packaging, an autonomous body under Ministry of Commerce and Industry, Government of India said,"It is heartening to note that HOMAI is reinventing itself as ASPA to take a higher responsibility to fight against counterfeiting in packaging. I remember when it was started in 1998 with an objective to promote the significance of hologram as an anti-counterfeiting device in the packaging industry. However, over a period of time, there have been rapid changes, and consumers' behavior as well as their perception has become very complex in the modern marketing scenario."
"At the same time, the market has also become highly competitive which, too, leads to the demand of innovations in the field of anti-counterfeiting to protect the consumer interest. As a result, it will be a great move to amalgamate multiple authentication technology providers under a single umbrella to offer strong brand protection," he added.

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First Published: Oct 14 2014 | 9:20 PM IST

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