Kerala Tourism's 'Visit Kerala 2015', a new and ambitious initiative to promote the state's alluring destinations, will be launched on April 1 with a series of events ranging from the arts to sports to woo both domestic and foreign tourists, state Tourism Minister A P Anil Kumar announced.
"The main focus of Visit Kerala 2015 will be to strengthen the promotion of tourism products, including Ayurveda, Responsible Tourism, and Spice Route - Muziris heritage", the minister said.
"The Tourism Department will host a tourism industrial meet to promote Responsible Tourism and encourage the participation of local communities in the tourism sector. The meet will provide guidance to people on setting up home stays and villas with investments on a small scale", he added.
In the wake of a slew of fresh initiatives, Kerala Tourism will explore more new markets in China and Sri Lanka through trade fairs, road shows and familiarisation tours.
Aggressive campaigns that target potential travellers in big traditional markets for Kerala will be conducted in the United Kingdom, France and Germany by holding trade fairs and road shows.
Consumer fairs and familiarisation trips will be introduced in upcoming markets like the US.
