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Splash partners with Natur-Tec to pioneer new sustainable garment packaging solution

ANI  |  Chennai [India] 

Splash, a in and Middle East, and a brand owned by the Landmark Group, has partnered with Natur-Tec, a unit of ("NTIC") (Nasdaq

The brand's 80 million polybags a year have been replaced with "bioplastics" - a biobased and compostable plastic alternative to The biobased carbon is helping reduce 298 Tons of carbon dioxide emissions a year. At the end of useful life, these eco-friendly bags are safely and completely digested (biodegraded) by macro- and micro-organisms in natural and soil disposal.

This approach reduces the carbon footprint of the company's packaging and provides for an environmentally responsible end-of-life through The company's new approach is in line with the Circular model and eliminates leakage into the ocean and landfills.

Use of such as polyethylene and polypropylene are facing harsh societal and political criticism due to environmental and waste-disposal concerns. As widely reported in print, electronic, and social media, these find their way into the oceans and negatively affect marine eco system and habitats. As a result, demand for certified biodegradable and compostable packaging is expected to become the norm.

"This alliance promises to bring significant benefits to both parties," said Vineet Dalal, for "Natur-has internationally recognized expertise and patented technologies in the bioplastics space, while is a global leader in the Retail and Hospitality segments with a dominant position globally. The combination of these unique and complementary capabilities, has allowed us to develop an innovative

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Thu, October 11 2018. 15:55 IST