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Verka forays in New Delhi market

ANI  |  New Delhi [India] 

Verka is the flagship brand of the State Cooperative Federation of Producers Unions Ltd. (MILKFED) and is one of the most loved dairy brands in north

The brand has become synonymous with purity and freshness in last six decades of its existence. After delivering the best to the consumers at competitive price for so long in and neighboring states, the brand is all set to foray in market.

Speaking on this Milkfed, D.P. Reddy said, "Verka has been a in for last six decades. We have identified as an opportune market for our fresh and product offerings. We would be offering our best to consumers in North to start with."

"In New Delhi, Verka will compete with other market players and targets selling 1 lakh litres of milk by the year-end," he added.

Verka has a wide range of products including different variants of Pasteurized Packed milk, Ghee, Table Butter, Skimmed Milk Powder, Whole Milk Powder, Cheese, Tetra Pack Products, Sweetened Flavored Milk, Ice Cream, Fresh Products like Lassi, Paneer, Dahi, Kheer, and Indigenous Sweets. The products are available in Punjab, Haryana, Himachal Pradesh, The products will be available at Punjabi Bagh, Rohini, Adarsh Nagar, Narela, Karol Bagh, and markets of

Verka would be marketing Milk at competitive prices of Rs. 52 per litre for Full Cream Milk, Rs. 42 per litre for Toned Milk.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Tue, January 09 2018. 14:55 IST
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