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Blue Star forays into the residential water purifiers business

Capital Market 

Launches 13 new models

has announced its entry into the residential water purifier business with the launch of a range of stylish, differentiated and premium products. The Company will initially offer residential water purifiers, and will gradually enhance its range to cover commercial water purification systems as well. This initiative is part of the Company's aggressive growth plans to expand its presence in related new product categories.

has launched a range of 13 models, including colour variants, perhaps the largest by any new entrant in the category. It has chosen to stay away from the low cost gravity water purifier for now and will focus on electric purifiers initially. Out of the 13 models, 11 of them offer a double layered RO+UV protection to ensure that the water is absolutely safe and pure. The offering comprises four series called the Stella, Prisma, Edge and Majesto, with price points varying from Rs 14,900 to Rs 44,900.

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(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Tue, October 04 2016. 11:59 IST