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Dr Reddys Laboratories forays into nutrition segment with launch of 'Celevida'

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Dr Reddys Laboratories announced the entry into the nutrition segment with the launch of its diabetes nutrition drink 'Celevida' in India. It's a first-of-its-kind under Dr.

Reddy's nutrition portfolio and clinically proven to help manage blood glucose levels among Indian patients.

The brand 'Celevida' is derived from two words 'Celebration' and 'Vida'*, which means 'Celebrate Life'. It is available in two flavors - Kesar Elachi and Chocolate, which are taste tested with 300+ diabetics and prediabetics.

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(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Thu, November 14 2019. 16:15 IST