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Dr Reddys Laboratories forays into nutrition segment with launch of 'Celevida'

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Capital Market
Dr Reddys Laboratories announced the entry into the nutrition segment with the launch of its diabetes nutrition drink 'Celevida' in India. It's a first-of-its-kind under Dr. Reddy's nutrition portfolio and clinically proven to help manage blood glucose levels among Indian patients.

The brand 'Celevida' is derived from two words 'Celebration' and 'Vida'*, which means 'Celebrate Life'. It is available in two flavors - Kesar Elachi and Chocolate, which are taste tested with 300+ diabetics and prediabetics.

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First Published: Nov 14 2019 | 4:15 PM IST

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