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Dr Reddys Laboratories forays into nutrition segment with launch of 'Celevida'

Capital Market 

Dr Reddys Laboratories announced the entry into the nutrition segment with the launch of its diabetes nutrition drink 'Celevida' in India. It's a first-of-its-kind under Dr.

Reddy's nutrition portfolio and clinically proven to help manage blood glucose levels among Indian patients.

The brand 'Celevida' is derived from two words 'Celebration' and 'Vida'*, which means 'Celebrate Life'. It is available in two flavors - Kesar Elachi and Chocolate, which are taste tested with 300+ diabetics and prediabetics.

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(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Thu, November 14 2019. 16:15 IST
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