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MAGGI Fusian Noodles records overwhelming sales on Amazon Prime Days

Capital Market 

Nestle India witnessed an equivalent of 2.5 lakh single units being sold over a two day period on Amazon Prime Days, with orders coming from 29 states of India.

This is the highest ever sale over a two day period of any MAGGI Noodle variant unit on an e-commerce platform and surpasses what the company had achieved while relaunching the brand in 2015.

The limited edition assortment box, created for the platform, became the bestseller in the 'grocery and gourmet foods' section within four hours of the launch and continued to be the most sold item during the entire duration of sales on this section. The box was also the most 'wished for' product in the same section, when the 'Prime Day' sales closed.

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(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Wed, July 17 2019. 17:25 IST
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