Thomas Cook (India) has entered into a 3 year strategic agreement with Wildlife Reserves Singapore (WRS) an organization dedicated to the management of world-leading zoological institutions - Jurong Bird Park, Night Safari, River Safari and Singapore Zoo.
Thomas Cook India's internal data has revealed a strong and significant growth of Indians travelling to Singapore with a 20% YoY growth. Additionally, WRS reveals that India is one of the top five countries in terms of visitors across its four parks. Hence, in a focussed initiative to leverage this high potential growth segment, Thomas Cook India and WRS have entered into a strategic agreement and via this three year plan, both companies will focus on a multipronged engagement that includes product development, joint consumer promotions and MarCom to showcase Wildlife Reserves Singapore.
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