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Flipkart, ASUS to launch Indian consumer-oriented products

IANS  |  New Delhi 

player giant and Taiwanese company on Tuesday announced a long-term partnership under which will become ASUS' premier partner and seller for that have been customised to address Indian customers' needs.

On the marketing front, both companies would extensively support each other in the planning and execution of marketing activities for ZenFones.

The partnership would kick off with the launch of "ZenFone Max Pro" on April 23, the company said in a statement.

"With ASUS, we are multiplying our efforts by collaborating to leverage our individual strengths -- data-driven research and insights, and technological prowess -- to build truly customised for India," said

also announced aiding the digital education of the needy through its initiatives.

"We see tremendous opportunity in creating products and services that address India's special market needs. With Flipkart's partnership, we aim to gain more insights about Indian consumers' needs which can help us develop even more for the Indian market," added Jerry Shen, ASUS



(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Tue, April 17 2018. 14:46 IST