Fertiliser cooperative major Iffco on Wednesday announced the launch of its free door-to-door delivery services of its agricultural inputs across India through their digital platform -- Indian Cooperative Digital Platform (ICDP).
As per a release, farmers will have access to an entire range of essential agricultural inputs such as water-soluble fertilisers, agro-chemicals, bio-fertilisers, seeds, plant growth promoters and other agro-based products.
"The aim is to bring the experience and benefits of modern e-commerce to rural India by synergizing an efficient supply chain system with the latest technology tools. Through this service, IFFCO will reach out and offer services to farmers in hinterlands of rural India which are inaccessible to the rest of the country," it said.
"ICDP will offer these delivery services even in interior rural areas where not even the leading e-commerce players have ever offered their services in the current scenario."
IFFCO managing Director U.S. Awasthi said the move would help farmers to reap the benefits of digitization.
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"We plan to convert this platform into a thriving digital marketplace where farmers and cooperative societies can buy and sell their produce online without going through the vicious cycle of middlemen & touts who eat away a large chunk of their profits," he said, as per the release.
The portal is available in 13 major Indian languages and has a membership of 2.5 crore.
--IANS
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