A creative digital agency based in the national capital has become the first from India to be conferred with a Merit at the prestigious One Show Interactive Awards-2013 in New York.
The Digivaasi agency, which got the Merit for the Best Use of Social Media category, was cited for its Pepsi Tweet20 campaign at the awards earlier this week.
The innovative approach and smart use of social media in the campaign has been winning the four-year-old agency "praise from both the audiences as well as the industry", it said in a statement. Just a month before winning the merit, Digivaasi bagged a bronze at Goafest 2013 for the same campaign.
Launched during the T20 season last year, Pepsi Tweet20 gained immense popularity with audiences and surfaced as one of the most successful social media campaigns.
It recorded over 11,000 tweets, resulting in more than 9.6 million impressions; Twitter had PepsiT20 trending as a topic for eight days. And, all of this was done, without any media spend - transforming the campaign into a smashing success.
Digivaasi chief creative officer Prabhat Bhatnagar said: "India's love for cricket has remained unprecedented. This, and the fact that India has a fast growing social media audience, was the sponsoring thought behind PepsiTweet20. It is an honor for us to have received awards of such prestige."