You are here: Home » News-IANS » General
Business Standard

LeEco's '200 CEO' programme gets overwhelming response

IANS  |  New Delhi 

Global internet conglomerate LeEco's first "Chief Experience Officers (CEO) Programme" has become an outstanding success on -- the recently launched marketplace e-commerce website -- receiving more than 1,00,000 registrations.

In less than a second, the first 200 applicants grabbed LeEco's Rs 11,999 smartphone Le 2 for free and a privilege card offering numerous benefits to them, the company said in a statement.

"The immense success of the programme shows the growing popularity of LeEco's Le 2, given its distinctive features, unbeatable content experience and CDLA technology which is a world first," the company said.

The CEOs are part of the company's CP2C (Customer Planning to Customer) initiative, whereby, these people will give feedback to the company to help it improve the user experience of the superphones.

Registrations for the first flash sale of both Le 2 and Le Max2 are currently available on both Flipkart and LeMall.

The first flash sale for Le 2 and Le Max2 will start on June 28 along with various offers.



Dear Reader,

Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

First Published: Mon, June 20 2016. 18:02 IST