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Nasscom, Facebook launch 'Design4India Studio' in Bengaluru

IANS  |  Bengaluru 

In a bid to provide mentorship in design, innovation and entrepreneurship for companies and startups, the and Services Companies (Nasscom) in association with on Monday launched "Design4India Studio" here.

The platform would provide interactions with design industry mentors and give an opportunity to aspiring designers and startups to explore, innovate and build design as a tool for innovation.

"Our first of many 'Open for all' design studios is built to foster a culture of testing, learning, iterating and prototyping of products and services to increase productivity and innovation for the entrepreneurs and designers," Ravi Gururaj, Founder and CEO, QikPod and Member, Executive Council, said in a statement.

With "WeWork" -- a US-based company that provides -- as the collaborative space partner, the "Design4India Studio" would provide web, mobile, Augmented Reality (AR) and (VR) platforms for and designers.

"It is imperative that design should not be added as an afterthought, rather should be embedded in every step of product development, right from the beginning. is such a platform that will provide startups with the right mentorship," added Satyajeet Singh, of Strategic Product Partnerships, and South at

The studio would be an interchangeable, flexible space aiming to harness a hybrid of concepts that would empower startups and product companies to better adapt to new ecosystems.

"Design4India" is a initiative that was built in partnership with and aims to augment the product innovation ecosystem in the country.



(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Mon, March 12 2018. 16:06 IST