Business Standard

People enjoy tweets they did not ask for: Twitter

Image

IANS New York

Do you enjoy tweets that land in your account from people you do not follow? A latest experiment from the micro-blogging site revealed that people like viewing tweets they did not ask for.

According to a Twitter blog post, "[T]here are times when you might miss out on Tweets we think you'd enjoy. To help you keep up with what's happening, we've been testing ways to include these Tweets in your timeline - ones we think you'll find interesting or entertaining".

"For example, we recently ran experiments that showed different types of content in your timeline: recommended Tweets, accounts and topics".

 

"Testing indicated that most people enjoy seeing Tweets from accounts they may not follow, based on signals such as activity from accounts you do follow, the popularity of the Tweets, and how people in your network interact with them," the post read.

As the timeline evolves, we will continue to show you Tweets you care about when they matter most, read the blog post by Trevor O'Brien from Twitter's product team.

The results will embolden Twitter to move further down the path away from a timeline that's a strict reverse-chronological feed of updates from followed accounts, Forbes magazine reported.

Don't miss the most important news and views of the day. Get them on our Telegram channel

First Published: Oct 20 2014 | 1:18 PM IST

Explore News