Actress-producer Priyanka Chopra, who has shown support to regional cinema through her production house Purple Pebble Pictures, is now going to help fresh talent break into Bollywood.
Priyanka launched the official website for her home banner on Thursday.
She has included a talent platform that welcomes applicants who have the aptitude and passion in areas such as acting, screenplay writing, cinematography, editing and film direction.
"Anyone with the skills associated with filmmaking can apply. Enter your details, and if you fit the bill for any of our upcoming projects, we will get in touch with you. The idea is to provide a platform where talent can be curated, groomed and allowed to excel.
"There is abundant potential, but not enough opportunities," Priyanka's mother Madhu Chopra, also the Co-Founder of Purple Pebble Pictures, said in a statement.
"In her early days in Bollywood, Priyanka had no one she could turn to for advice. Through this website, she wants to encourage aspirants who can make it in the entertainment business," Madhu said about her daughter, a former Miss World.
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)
Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.
As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.
Support quality journalism and subscribe to Business Standard.