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PWL earns unprecedented TV ratings

IANS  |  New Delhi 

The third edition of the (PWL) has proved to be an unprecedented hit on television, reaching over 85 crore viewers across and has become one of the most successful non-cricketing leagues.

According to the latest ratings by the (BARC), the PWL has outshone the Pro Kabaddi League, which has become the benchmark for beyond cricket, by an impressive nine percent in and by a phenomenal 47 percent in Hindi-speaking markets.

The third season of the PWL saw top wrestlers from as many as 17 countries participating.

It also provided a great platform for India's young and talented players to compete with and learn from in close quarters from Olympic and World champions.

The experience is expected to hold them in good stead in major international tournaments and even help the country garner medals in a big way from here on.



(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Sat, February 10 2018. 17:08 IST