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Sonam Kapoor partners with LA tourism for campaign

IANS  |  New Delhi 

A. and her husband, Ahuja have partnered with Tourism for a new campaign.

The digital initiative highlights the city's vibrant arts, culture, culinary and hotel scenes, read a statement.

Tapping into and Anand's passion for reading, vegan cuisine, the film industry, basketball and art, the four-episode campaign shows them visiting the legendary County Museum of Art, experiencing the Studio Tour Hollywood, Esdras Ochoa's famous vegan tacos at and vibing at the hot

Tourism began investing in in back in 2016 and consumer marketing efforts began in 2017. In 2018, the city welcomed more than 130,000 visitors from India, a 5.1 percent year-over-year increase.

The destination aims to grow its share of visitors from and will undertake continued trade and consumer marketing initiatives throughout 2019 to include thematic familiarization tours, and trainings.

--IANS

sug/rb/vd

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Fri, March 15 2019. 18:26 IST
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