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Sri Lanka to launch tourism campaign in Thailand

IANS  |  Colombo 

The Ministry plans to launch a mega promotional campaign in to attract tourists from short-haul markets due to a sharp decline in arrivals following the attacks that claimed over 250 lives.

The campaign will kick off in with the participation of 20 destination management companies promoting the island country's scenic locations and at two separate travel events, reported.

"These promotional programmes are being carried out on the strength of security assurances given by the defence authorities that all necessary precautions have been taken to ensure the safety of tourists," a statement from the Ministry said.

It said Thailand, which shares a close relationship with especially through Buddhism, has been selected as the first country to carry out the new series of promotional campaigns.



(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Tue, May 14 2019. 18:50 IST