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Star Sports launch campaign for Pro Kabaddi season 6

IANS  |  Mumbai 

broadcaster on Tuesday launched a national campaign for the upcoming season of Pro League (PKL), starting October 5 in Chennai.

The campaign, named as 'Bacchpan Ka Khel Hai, Baccho Ka Nahi', makes a statement that only the fittest can conquer the mat and the country's rural game is no longer a child's play.

The film opens with raider Pardeep Narwal, who is seen running and then moves into other players Rishank Deavdiga, and Monu Goyat, who are training their best to prove themselves this season.

The players through the film depict the sheer dedication, skill, physical and mental grind that goes into playing the sport.

Commenting on the launch of the campaign, a said in a statement: "Pro has taken a homegrown sport to new heights of fervour and popularity."

"The Season VI campaign, focuses on the skill, dedication and rigour required to play the sport. is tough and played by some of the bravest and fittest athletes today. The film takes you through their everyday journey as they prepare for the upcoming season," the statement added.



(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Tue, September 11 2018. 16:44 IST