Tara Jewellers' first pop-up store in Gujarat

Luxury brand Tara Jewellers' first stand-alone pop-up store went live Thursday at Virtuous Retail's VR Surat - retail lifestyle destination.

The store will be live for six months.

Tara Jewellers' collection, which consists of bling pieces for neck, ears and more, is an amalgamation of intricate craftsmanship with a contemporary touch.

"We are delighted to present Tara Jewellers' first stand alone pop-up store at South Gujarat's largest and only lifestyle destination, VR Surat. We are positive that their inclusion in our jewellery category will be well-received," Anupam Yog, Marketing Director, Virtuous Retail, said in a statement.

Shades of white and purple have been used for the store's decor.