Campaigning or marketing

While Delhi Chief Minister Sheila Dikshit has launched the "Dildar Dilli" campaign to tell the world that the capital is not an unsafe city, Chhattisgarh Chief Minister Raman Singh has launched the "Naya Raipur" campaign in the run-up to the state elections. Singh plans to equip Raipur with state-of-the-art amenities and services. He also recently gave away possession letters to the allottees of the 2,665 housing units, developed on 150 acres of land at a cost of Rs 365 crore by the Chhattisgarh Housing Board. "The city will now have wider roads named after Chhattisgarh's legendary figures who sacrificed their lives during the freedom struggle, and made exemplary contribution in the social and literary fields, making the state proud," said Singh.