Don't just tick the box: Doing well by doing good should be core strategy

Mahindra & Mahindra has built a strong foundation in the social sector in diverse fields

Mahindra Group Chairman Anand Mahindra was spot on when he said at the Business Standard Awards function on Saturday that the biggest commercial opportunities in the next decade and more lay in the business of shared value. Receiving the Most Socially Aware Corporate of the Year award on behalf of Mahindra & Mahindra (M&M), the chairman said companies often took a tick-in-the-box approach on corporate social responsibility, forgetting that the best-performing businesses of the future would be socially aware businesses that integrate driving change and building value for societies in its core business model. In other words, commercial interests of