Favourable positioning

NDMC has installed a giant digital billboard in Delhi's poshest retail address- Khan Market

Ahead of International Yoga Day that falls on June 21, the New Delhi Municipal Corporation has installed a giant digital billboard in perhaps the poshest retail address in the national capital: Khan Market. The billboard is right in the middle of the market’s parking lot and rolls advertisements of some of the pet projects initiated by the current government, such as Swachh Bharat and promoting International Yoga Day. That’s something for shoppers to look up to, literally.