The data revolution has ushered in a digitally driven ecosystem. Emerging technologies, online products and platforms, social networks and mobile applications have turned ubiquitous; there is an influx of digital information that has made the value of data immeasurable. But recent privacy scandals, including Cambridge Analytica and data leaks impacting millions, have invoked uproar as well as a certain sense of disillusionment. The notion of individual data privacy has seen an unprecedented shift, with the expectation that consumers will be granted more power in the future.
Privacy upgrades in a digital age
In 2010, Mark Zuckerberg said that “the age of privacy
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