Hush-hush about new Coke product

Beverage maker is foraying into the fruit-based drinks & products category

Coca-Cola is playing the guessing game. The beverage maker is foraying into the fruit-based drinks and products category, with one of its products being tested in Bengaluru. When asked about the new product, T Krishnakumar, who stepped into his new role of president, Coca-Cola, India and Southwest Asia, three weeks back, dropped only three hints. He said the product was fruit-based, would not carry the Coke logo and would be sold in the vicinity of the tech hub’s airport. Talk about being wary of competition!