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Hyundai's baby boom

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Business Standard New Delhi
Hyundai India is a baby boomer, or so senior executives seem to think. One of them came up with a quirky analogy to describe the company's aggressive plans for the Indian market. "Even a biological birth takes nine months and we have come out with three new products in the last six months - Grand, Santa Fe, XCent. Our competitors may be uncomfortable with the growing population, but we are not. We have more surprises in the bag," said a senior executive.

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First Published: Mar 17 2014 | 9:08 PM IST

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