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Lunch with BS: Ajay Srinivasan, of start-ups and scaling up

Srinivasan tells why financial services firm chose to focus on small and medium-sized enterprises

Ajay Srinivasan
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Ajay Srinivasan. Illustration: Binay Sinha

Niraj Bhatt
Ajay Srinivasan has started new businesses, entered new countries or grown businesses in India or Asia in his two-decade career as CEO. But one thing Srinivasan hadn’t done so far is deal directly with regulators and investors as the CEO of a listed company, which will soon change as Aditya Birla Group’s financial services arm gets listed in the next few weeks. 

Aditya Birla Nuvo’s subsidiary, Aditya Birla Financial Services, was recently renamed Aditya Birla Capital, and will be separated from the new company that is formed with the merger of Grasim and Aditya Birla Nuvo. Srinivasan is excited about the