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Lunch with BS: Gaurav Singh Kushwaha, founder, Bluestone

He tells Raghu Krishnan why demand for protection by some online players reeks of double standards

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Lunch With Bs

Raghu Krishnan 

When your closest rival is from the stable of India’s most trusted jewellery brand, it is not easy to feel confident, but Gaurav Singh Kushwaha, founder of BlueStone, an online jewellery firm, says a competitor like Tanishq, the Tata Group jeweller that own’s CaratLane, is good for the online ecosystem. “The game is to change the buying behaviour of consumers.

When only 0.1 per cent of the overall industry is buying online, it doesn’t matter that you are half the market. I think two people can do a better job than one,” says Kushwaha over a buffet lunch at ...

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First Published: Fri, December 23 2016. 21:39 IST
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