Magazines: On a comeback trail?

As a genre, magazine brands may have been given up for dead. Yet the chances of a revival aren't exactly far-fetched


Indrajit Gupta
Last week, I got back from a media conference in the capital where I was invited to speak about whether legacy media firms and new digital brands are allies or adversaries. The visit also offered an opportunity to catch up with some of my former colleagues from Forbes India. They were a part of a dream team that, as founding editor, I was privileged to lead.

Yet, since the launch of Forbes India more than 13 years ago, there’s a lot that’s changed. Very few still believe in the power of magazine journalism. Most of the titles —be it global or
Disclaimer: These are personal views of the writer. They do not necessarily reflect the opinion of or the Business Standard newspaper

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First Published: Oct 24 2022 | 7:26 PM IST

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