Magazines: On a comeback trail?

As a genre, magazine brands may have been given up for dead. Yet the chances of a revival aren't exactly far-fetched

Image
Premium

Indrajit Gupta
Last week, I got back from a media conference in the capital where I was invited to speak about whether legacy media firms and new digital brands are allies or adversaries. The visit also offered an opportunity to catch up with some of my former colleagues from Forbes India. They were a part of a dream team that, as founding editor, I was privileged to lead.

Yet, since the launch of Forbes India more than 13 years ago, there’s a lot that’s changed. Very few still believe in the power of magazine journalism. Most of the titles —be it global or
Disclaimer: These are personal views of the writer. They do not necessarily reflect the opinion of www.business-standard.com or the Business Standard newspaper

Don't miss the most important news and views of the day. Get them on our Telegram channel

First Published: Oct 24 2022 | 7:26 PM IST

Explore News

To read the full story, subscribe to BS Premium now, at just Rs 249/ month.

Key stories on business-standard.com are available only to BS Premium subscribers.

Register to read more on Business-Standard.com