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Business Standard New Delhi
Ending months of speculation, e-commerce giant Myntra made a big announcement last Saturday that it would operate only as an app starting May 15. The company sent out an e-mail notification to that effect to its customers, which came as a surprise to many for more than one reason. Such was the excitement to announce the big move that the fashion retailer addressed its customers with the default word "NULL". Next day, the company sent an apology that said, "There was a technical glitch in our last e-mail to you that addressed you as 'null'. We do most sincerely apologise for this! We look forward to know you better in the coming months."
 

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First Published: May 12 2015 | 9:05 PM IST

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