At a recent conference on insurance in Mumbai, executives from two private life insurance corporations were heard joking that selling insurance policies was fast resembling a "ladki dekhne wala" ceremony where even if the prospective bride (or the policy) had great potential, the prospective groom would inevitably say, "Ladki achchi hain (the girl is good) but I do not wish to get married". Many customers check out a whole range of policies even when they are not ready to buy one.


