Small versus big

Designing a logo can sometimes be a tricky affair. The Ministry of Civil Aviation found that out the hard way during the much-hyped launch of UDAN (Ude Desh ka Aam Nagrik) — the government’s ambitious plan to make flying affordable so that a even “a hawai chappalwala can board a hawaijahaz (aeroplane)”. The logo sported a Boeing 747 jet, a wide-body aircraft that flies long-haul routes, in conflict with the basic idea of getting smaller aircraft to fly short routes. Aviation enthusiasts soon took to Twitter to point out the “goof-up”. Civil aviation ministry officials maintained it was a symbolic thing and a very small part of a grand scheme.