Sweet medicine

A drug-maker recently sent out chocolates as a Diwali gift to its stakeholders. Nothing unusual about that, except that chocolates would hardly be associated with health. In fact, the company went a step further and fashioned the chocolates to look like pills and stamped the packaging with its brand name. A sweetener after all the bitter news in the pharma business this year, perhaps?
More From This Section
Don't miss the most important news and views of the day. Get them on our Telegram channel
First Published: Nov 03 2013 | 11:05 PM IST
