Switching brand loyalty?

At a recent promotional event for his forthcoming movie Ra.One, actor Shahrukh Khan was spotted with a BlackBerry device. Considering that Khan has been Nokia’s brand ambassador for the past five years, scribes present at the event quizzed him on his shiny new phone. Khan was quick to reply that his friend and Nokia India Head D Shivakumar knew about his “email-only” device that he has been using for a long time. Wonder what Nokia has to say about its line of business phones (E-Series) that compete with BlackBerry in the market.