The write stuff

From being the poster boy of infrastructure development about seven years ago, the public-private partnership (PPP) model has become an embarrassment of missed deadlines, broken promises and worse. How to handle the image problems that crop up as a result? A major corporate player that infamously backed out of a PPP project has worked out a response of sorts. Every evening at around seven its communication team calls journalists to ask, “Anything new you are writing about us?”