Why don’t we have more films like 3 Idiots? I’m not saying this because it is a nice film, but because it is a film that worked across Hindi markets in India to become a money-grosser. In recent years, Ghajini (2008) and Om Shanti Om (2007) are among the handful of films that have cut across audience clusters to become hits.

<p><table width='100%' border=0 cellspacing=0><tr><td style='FONT-FAMILY: Arial; FONT-SIZE: 18px; FONT-WEIGHT: bold; COLOR: #0253B7;'><B>Vanita Kohli-Khandekar:</B> The search for mass-market films</td></tr><tr><tr><td style='FONT-FAMILY: Arial; FONT-SIZE: 11px; FONT-WEIGHT: bold;'>Why don

Vanita Kohli-Khandekar: The search for mass-market films

Why dont we have more films like 3 Idiots, which have worked across Hindi markets in India to become a money-grosser

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