Visionary position: Design on top

Startups are very likely to have CEOs or CXOs to influence design decisions, and those businesses appear to quantifiably benefit from design, said survey

Look around you and you likely wouldn’t know it, if you are reading this in print, but business is getting very, very attracted to design. If, on the other hand, you are reading this on a screen in a G-8 country, this may seem like settled fact. This is a consummation that designers have long and devoutly wished, and while isn’t, not yet, a “best practice” that corporations adore, it’s no longer just conference-room hype. Power and money demonstrate that. 

Let’s start by looking at the shapes this movement has taken. According to a survey of 400+ companies, startups are