Buy digital gold for as low as Rs 100 this festival season: Details here

But those seeking greater safety should stick to SGBs or gold ETFs

This festival season, leading jewellery chains are selling gold for as little as Rs 100. With digital purchases becoming the norm during the pandemic, buyers are now amenable to the idea of purchasing the yellow metal online.

Ramesh Kalyanaraman, executive director, Kalyan Jewellers, says, “Younger, first-time buyers, who want convenience, are showing interest in digital gold.”

Kalyan Jewellers, in partnership with Augmont, introduced digital gold recently. 

Tata Group’s Tanishq and PC Jeweller, too, are selling gold for as little as Rs 100, either directly on their websites or through tie-ups with digital gold platforms.

Players like Paytm, MobiKwik, Amazon Pay,