Rework your YouTube monetisation strategy and make the right moves

If the new policies have rendered you ineligible for monetisation, try options like sponsorships, affiliate marketing and merchandising

YouTube video creators have a new problem. With Google changing its YouTube Partner Programme, they need to have many more subscribers and viewership to earn money. Earlier, a YouTube video creator required only to have 10,000 views to become eligible for monetising his content on YouTube. With the revised policy, the eligibility criteria for monetisation have turned much more stringent. Now, a video creator becomes eligible only if he garners 4,000 hours of watch time within the past 12 months and has at least 1,000 subscribers. These new policies that restrict monetisation of the channel were introduced because the company