Confident of capturing a significant share of the growing Children’s Nutrition segment, Amway India Enterprises Pvt. Ltd, the country’s largest Direct Selling FMCG Company, has launched a range of children’s nutrition products under its global brand “NUTRILITE”. Products in the Kids range include Nutrilite Kids Chewable Calcium – Magnesium, Nutrilite Kids Chewable Vitamin C, Nutrilite Kids Chewable Iron, Nutrilite Kids Chewable Concentrated Fruit & Vegetable, Nutrilite Kids Chewable Multivitamin – Mineral and a Nutrilite Kids drink mix in mixed fruit flavor. The new Nutrilite range for Kids has been developed to supplement the absence of well balanced diet in today’s generation of kids.
According to Mr. William S. Pinckney, MD & CEO, Amway India, “India is a young and dynamic nation with 31% population less than 15 years of age. A well balanced and a nutritious diet is vital for children, especially in the first few years of life when they make great leaps in physical, social, emotional and intellectual development. Increase in disposable income & easier access to junk food has ironically lead to chronic malnutrition affecting 1 out of every 3 children. Only 10% children in India are well nourished and 50% of preschool children suffer from nutritional anemia & iron deficiency. What children eat in their early years, impacts not just their health, but their entire future,”
The Nutrilite Kids Range will be available through Amway distributors, priced at Rs. 649/- to 1500/. Moreover, consumers can also place orders for these products on Amway’s website www.amway.in.
Brief on Nutrilite Kids Range:
- Nutrilite Kids Chewable Calcium Magnesium - Magnesium helps in Calcium absorption. Hence a perfect combination for strong bones & muscles - MRP: Rs. 799/- for pack Size: 100 chewable tablets
- Nutrilite Kids Chewable C – Vitamin C helps strengthen immune system. Helps in development & maintenance of bones, cartilage, teeth & gums - MRP: Rs. 1499/- for pack Size: 100 chewable tablets
- Nutrilite Kids Chewable Iron – Iron Helps in oxygen transportation in body required for production & release of energy - MRP: Rs. 649/- for pack Size: 100 chewable tablets
- Nutrilite Kids Chewable Concentrated Fruits & Vegetables - Contains Phytonutrients that provides a broad spectrum of Antioxidant benefits for overall health & immunity - MRP: Rs. 1499/- for pack Size: 60 chewable tablets
- Nutrilite Kids Chewable Multivitamin / Mineral - Supplement daily requirement of Vitamins and minerals - MRP: Rs. 1139/- for pack Size: 60 chewable tablets
- Nutrilite Kids Drink (Mixed Fruit Flavour) - The essential proteins, carbs, vitamins and minerals providing a nutritionally balanced drink for kids growth and development - MRP: Rs. 939/- for pack Size: 500g
About Nutrilite:
“NUTRILITE”, is Amway’s Nutrition & Wellness brand and has 75 years of rich expertise in the dietary supplement industry. With over 6400 acres of organic farmland across USA, Mexico and Brazil; a staff strength of over 100 scientists, including chemists, botanists and nutrition specialists; 161 patents from products to packaging, Nutrilite is dedicated to optimizing human nutrition through research, product development and innovative organic farming methods.
About Amway India:
Amway India is country’s leading direct selling FMCG Company. The company has 130 offices and 55 city warehouses across the country, covering over 4000 cities and towns through home delivery. Amway does not have its own production facility in India, though around 95% of the products sold by Amway India are now manufactured within the country through 7 third-party contract manufacturers. The company has invested Rs 105 crore at one of its contract manufacturing plant at Baddi for expanding production to fuel growth. Amway India currently offers 123 products in five categories of Personal Care, Home Care, Nutrition & Wellness, Cosmetics and Gift catalogue.
