You are here: Home » Press Releases » Economy
Business Standard

atom technologies signs up with Sahayata

Announcement  |  Corporate 

Initiative will help Sahayata to reach rural women entrepreneurs to avail Micro-loans

atom technologies, India’s leading mobile payments service provider today announced the formalisation of their association with Sahayata, a Micro-finance Institution (MFI) headquartered in Udaipur city in Rajasthan state, recognised for working in the area of socio-economic development of women from weak economic backgrounds. atom’s state-of-the-art m-Collections solution model will provide Sahayata with a fully developed mobile solution for distributing loans and managing collections of loan repayments.

Sahayata provides micro loans to rural women, who women are self-employed and operate small businesses to support there livelihood. As these women are located in deep rural areas it’s very difficult for Sahayata to reach them for disbursal tracking and loan repayment collection. atom’s mobile based m-Collections solution provides better reach to these geographical locations by using mobile connectivity. Sahayata’s employees i.e. Sahayaks carry Java MIDP 2.0 mobile handsets with m-collection application loaded in it. This application helps them to connect directly with the backend operations of Sahayata for real time transaction recording to speedup the process.

“I am sure our m-collections application will help Sahayata reach out efficiently in those rural areas, who are really in need of micro-credit for their continuous livelihood” said, Mr. Dewang Neralla, Director, atom technologies

“Sahayata supports livelihood initiatives of women entrepreneurs – they have consistently shown a good credit record and have repaid their loans on time. We seek to work towards the upliftment of underprivileged women; strengthening the social fabric by providing women with financial independence and nurturing their entrepreneurial spirit & self-reliance. In our journey, we are happy to be associated with the dedicated and intellectually gifted team at atom technologies; and look forward to optimally utilising their customised mobile solutions for microfinance to the benefit of our customers by providing them with a best-in-class service experience.” Explained Mr. Ajay Verma, Managing Director and CEO, Sahayata

Sahayata serves the women entrepreneurs who are located in the rural areas, these areas are well connected with mobile network. By using atom’s M-collection solution Sahayaks can easily connect with the Sahayata’s backend on real-time basis to fetch the customer data for providing efficient and cost effective service.  

About atom Technologies
atom technologies is a digital, retail initiative of the Financial Technologies Group, a group that has pioneered creation of digital marketplaces and technology solutions for the financial markets. atom was formed in 2006 to focus on harnessing the digital transaction ecosystem for payments with a special focus on the ever-increasing mobile ecosystem. As a mobile payments service provider, atom, through innovative use of technology in the mobile transactions ecosystem, has created multiple “patent pending” products & services for mobile payments, mobile banking for the un-banked, IVR based payments & mobile based service distribution framework. Today, its services have seen more than 100 Cr of transactions going through its environment with client list spanning the best of the associates in the industry. For more details on atom, log on to

About Sahayata
Sahayata, established in 2007, is a microfinance institution (MFI) headquartered in Udaipur city, in the Western Indian state of Rajasthan. Core service provided by Sahayata is microloans to underprivileged women entrepreneurs. The organisation also provides life insurance services for the benefit of its customer base spread across western India.

First Published: Wed, May 27 2009. 19:43 IST