The week just gone has seen a spate of claims and counter-claims traded between Google and Microsoft. At a Bing-sponsored event, Google accused Microsoft of cheating and copying its search results. Microsoft flatly denies it has done anything wrong, arguing that user data is just one signal among many that Bing uses to rank pages. As ever, the world of search and search engines continues to evolve. The recent events are testament to this, confirming yet another search engine optimization (SEO) prediction for 2011 that leading search marketing and technology firm Greenlight made at the beginning of the year – that the rivalry between Bing and Google would step up a notch this year as Microsoft attempts to make a dent in Google’s monolithic market share.

<p><table width='100%' border=0 cellspacing=0><tr><td style='FONT-FAMILY: Arial; FONT-SIZE: 18px; FONT-WEIGHT: bold; COLOR: #0253B7;'>Evolution of Search and its Engines 

Evolution of Search and its Engines Winners, Losers, Adaptors

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