Honored with the Gold Trusted Brand Award for LCD / Plasma TV, Refrigerators, Personal Computers LG Electronics India Pvt. Ltd., leader in the Indian consumer durable industry, stands out once again among its competitors and voted by the Asia wide consumer's one of the best consumer durable brands. Scored on the basis of six considerable parameters, LG won this award for its Air Conditioners, LCDs / Plasma TVs, Refrigerators and personal computers category at the READER'S DIGEST Most Trusted Brand 2008 Awards. These awards are considered the ultimate seal of consumer approval, and are highly significant as they are a direct reflection of the Consumers' Choice.
This research was carried out for Reader's Digest by Global Analytics firm Nielsen Research, wherein consumers were asked to assign a score for each brand based on six core qualities: trustworthiness, credibility of image, quality, value, understanding of consumer needs and innovation. There were two categories for the awards
