LINC Pen, one of the top players in the branded pen industry has announced the appointment of Shah Rukh Khan as their brand ambassador. This is the first time that LINC PEN has opted for a celebrity brand ambassador to endorse its products.
Speaking on the occasion, Mr. Deepak Jalan, Managing Director, Linc Pen expressed, “We are very proud to have Shah Rukh Khan as our brand ambassador. King Khan is someone who personifies style, entertainment and popularity and these values resonate perfectly with our brand attributes as well. Moreover, SRK cuts across age groups and demographics and appeals to a universal audience just like our products and was therefore a natural fit for the brand.”
Linc has been growing steadily at 20% per annum and the association with Khan is sure to boost both the brand value and its growing customer base.
Wishing the Linc family the very best, SRK commented, “It’s wonderful to be a part of the Linc team.”
About Linc. Pen & Plastics Ltd:
Linc Pen & Plastics Ltd. listed on the BSE & CSE is a premier manufacturer and exporter of quality writing instruments. Linc has established itself as one of the market leaders in the organized writing instrument industry in India. ISO – 9001:2000 certified manufacturing units of Linc are located at two places in West Bengal – at Serakole and Falta. Linc clocked a turnover of Rs.177 crore in 2007-08.