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Maroc Telecom launches Mobi Cash, powered by Comviva

Announcement  |  Corporate 

Funds Transfer Solution Drives Mobile Finance Uptake for Morocco’s Leading Operator

Maroc Telecom, the major wireless and wireline telecom operator in Morocco today announced the launch of Mobi Cash powered by Comviva, the global leader in providing mobile solutions beyond VAS.

“Maroc Telecom is continuously launching new, innovative services that enhance people’s lives. Mobi Cash marks a major step in bringing greater financial convenience to our customers by enabling remittances over the mobile handset. We see great potential for mobile commerce.” remarked Ibrahim Boudaoud, Marketing Director, Maroc Telecom

“Mobile financial services are set to transform people’s lives and as a pioneer in the mobile money space, we are very pleased to be a partner to Maroc Telecom with the Mobi Cash service – which marks a first in the Moroccan market. With our widely-deployed mobiquity™ suite powering the Mobi Cash service, we believe many Maroc Telecom subscribers will enjoy their first experience of mobile finance and become frequent users of the Mobi Cash service,” commented Manoranjan Mohapatra, CEO, Comviva.

Comviva’s mobiquity™ mCommerce solution enables mobile operators and financial institutions to offer mobile banking, mobile wallet and mobile payment services, ultimately delivering greater convenience to mobile subscribers. mobiquity™ is a secured platform with built-in connectivity to credit card payment gateways, APIs for banks, IN and open APIs for any application. mobiquity™ provides a simple, cost-effective, secure and customer-oriented mCommerce solution that fulfills existing customers’ everyday requirements for banking services, payments and transactions – and extends access to financial services to previously unserved segments.

“Mobile telephony is redefining the world of commerce and impacting the way in which consumers pay for goods and services and carry out financial and banking transactions. We are focusing strongly on delivering mCommerce solutions for the rapidly growing markets, as demand for transformational mobile financial services is significant,” commented Sabri Amireh, Vice President, MENA Region, Comviva.

According to a study by Juniper Research, over 100 million users globally will use their mobile phones for international money transfers by 2013. The report also predicts that mobile international transfers will increase in frequency as users become more accustomed to the process, exceeding one per month by 2013 on average globally. The opportunity for national and international money transfer services providers is estimated to exceed USD5 billion by 2013. The same study forecasts that the top three global regions of Western Europe, North America and Africa & Middle East, will account for more than 75 percent of the global international mobile money transfer gross transaction value by 2013.

About Maroc Telecom
Maroc Telecom is a global operator of telecommunications in Morocco, a leader in all its business segments, Fixed- line, Mobile and Internet. Morocco Telecom is listed on Casablanca and Paris stock exchanges since December 2004 and its main shareholders are Vivendi (53%) and the Kingdom of Morocco (30%). For more information, please visit:

About Comviva
Comviva is the global leader in providing mobile solutions beyond VAS. With an extensive portfolio of products and solutions that encompass content, commerce and community-related offerings, Comviva enables operators to offer services that enrich mobile users’ lives. Comviva enhances operator efficiencies and revenue performance by adding value at every stage of the customer lifecycle – from prepaid subscription and etop-up to customer care, and from real-time promotions and loyalty management to billing solutions. Comviva has extensive expertise in delivering and managing mobile solutions that extend beyond VAS, powering solutions to mobile operators in more than 80 countries worldwide and reaching over 550 million subscribers globally. For more information, visit

First Published: Tue, April 13 2010. 20:08 IST