You are here: Home » Press Releases » Economy
Business Standard

Maui Jim Sunglasses introduces Summer Collection in India

Announcement  |  Corporate 

Range offers perfect combination of style and eye-protection technologies

Maui Jim Sunglasses, the US-based UV-blocking polarized sunglasses maker, which forayed into Indian market recently, has launched the all new summer collection, an essential accessory to protect eyes from the sizzling summer sun.

The new collection from the world’s leading sunglasses brand, offers a perfect combination of eye-protection technologies and style, making them a must-have for all spectacle enthusiasts.

"We are committed to offer sunglasses that provide both style and protection to our customers. The new summer collection perfectly caters these requirements and is comfortable enough for all day wear. These chic and trendy sunglasses from Maui Jim is an elegant addition to anyone's accessory collection with complete protection from harmful rays from sun ," said I Rahumathullah, Director - Sales, Maui Jim India

Each of the models from the new collection comes with the company’s proprietary PolarizedPlus2 9 layer technology with a large variety of colors and designs. The frames are available in colors such as brown, black, gold, red, blue, gunmetal/ silver and pearl and are ideal for both men and women.

For all those passionate for stylish eyewear, the new collection offers Maui Jims’ popular global frame styles, which include extremely lightweight and durable rimless nylon frames such as Hanalei, Sugar Beach, Turtle Bay and Sandy Beach. The style range includes rimless metal frames, shields, full frame nylon and full frame metal.

These Sunglasses compliments many facial shapes and offers superior optics, scratch resistance and comes with Maui Jim's patented Maui Evolution technology. Maui Evolution lens material is a fusion of the best properties of SuperThin glass and Polycarbonate lenses.

The Maui Jim summer collection ingeniously combines versatility, comfort, fashion and technology making it an ideal design for driving or outgoings. The collection is reasonablely priced and available at all leading optical stores across the country.

About Maui Jim:

Maui Jim began as a small company selling sunglasses on Maui, Hawaii, back in the early 1980s. Today, Maui Jim is the fastest-growing polarized sunglass maker in the world.

As local demand grew for sunglasses that provided advanced protection from the severe glare and UV rays of the Hawaiian sun – without distorting the beautiful colors of the Island, the company developed proprietary technology – PolarizedPlus, which was later patented.

Maui Jim was "born" with an original line of seven sunglass styles. At first, the sunglasses were exclusively sold in Maui, Hawaii. In 1991, the company was purchased by Hester Enterprises, and in 1994, Hester enlisted RLI Vision Corporation of Peoria, Illinois, to be the mainland distributor of Maui Jim Sunglasses for the ophthalmic market.

Maui Jim, Inc. was established in December 1996, when Maui Jim Sunglasses acquired RLI Vision. This provided the financial resources and infrastructure to accommodate the phenomenal sales growth of Maui Jim Sunglasses.

Today, the company sells more than 72 styles and 200 SKUs and is the fastest growing polarized sunglass maker in the world. Maui Jim has Distribution offices in USA, CANADA, AUSTRAILA, UK, MEXICO ,FRANCE, GERMANY , ITALY, SPAIN , SWEDEN, DUBAI AND INDIA




First Published: Tue, March 09 2010. 17:28 IST