The new advertising campaign unleashes the best international flight deals
In its endeavour to offer the best deal in every travel category, Yatra.com, India’s leading online travel company, launched a sleek advertisement campaign “Go See the World” targeting the young international travellers. The campaign has been conceptualised for the upcoming summer holiday season.
With this campaign, Yatra.com dons a completely new look by introducing an animated character ‘Joy’ and providing a youthful and humourous flavour to the entire campaign thereby reaching out to the young traveller between the age group of 21 and 30. A series of five TVCs showcasing the best of hotels and the airfare deals currently is being aired on HBO, Star Movies, CNN IBN, CNBC Network 18, Star News, Sony Pictures, Times Now, National Geographic, Times Now, Discovery Channel and NDTV 24 x7.
Pratik Mazumder, Head of Marketing and Strategic Relations, Yatra.com, elucidated, “Yatra.com is a youthful and unique brand, which offers best travel experience bundled with reliability and security – the core requirements of today’s young travelers. To communicate the brand salience in the most innovative way possible, we have adopted the animated route this time that will reach out to the existing customers and will also attract the attention of the potential customers.”
The new advertisement campaign communicates the story of a 29 year old ‘Joy’ who is a die-hard bachelor and a frequent traveler. His startup business demands travelling across the world at a limited budget. The story progresses with Joy discovering Yatra.com offering him a complete travel solution at the best possible price.
Yatra.com has been one of the most aggressively marketed brands in the category, from a start up in August 2006. Clearly having a strong connect with the consumers, Yatra.com seems to be gaining big traction in terms of share-of-mind and preference-to-buy, especially among the youth.
About Yatra.com
Yatra.com, rated as India’s No. 1 travel website by Juxt Consult - India Online Survey 2008 is a one-stop-shop for all travel needs. From air tickets to hotel rooms to holiday packages to car rentals, yatra.com has everything to service today's traveller. With yatra.com, you can book air tickets over the internet, through their 24x7 customer care centre, Yatra.com Holiday Lounges or by simply using your mobile phone. Yatra.com gives you an access to the best travel deals across a myriad of national and international destinations. It is one of the largest consolidators of hotels in India. Yatra.com provides reservation for 3,000 hotels across 250 destinations in India. Yatra.com also has international tie-ups with all the major international airlines and provides real time access to over 90,000 hotels across the world. All products at yatra.com come with a best price guarantee and an assurance of instant bookings
